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 Throughout the history of modern science, anthropologists have wondered what society and human civilisation would be like if women had ruled the planet.  Of course, in ancient times it was not uncommon for women to hold power, and many of mankind's first recognized deities took female shape. Oh, those were the days…And while James Brown may have sung, "This is a man's world," he also sung, "It wouldn't be nothing without a woman." In the world of fetish fashion, few clothiers have staked more of a claim on knowing how to please a woman than Femme Boudoir—and logically so, as it's run by women, and naturally, nobody knows more about what a woman wants or needs than women. When gorgeous, leggy Swede Elin Birgerson abandoned a law career and landed in the UK back in the early '90s, she immersed herself in the local fetish and club scenes. Fashion intrigued her, and after doing some independent research to see if the market would support her own ideas and business. What she discovered was somewhat of a vacuum in the scene, which at the time was dominated mostly by dicey Soho shops that didn't really appeal to women. Birgerson knew that women wanted somewhere comfortable to shop, not only in terms of surrounding and ambience, but in staff support as well. So she opened up Femme Boudoir in 2000, designing the interior of the boutique to look like her country cottage, in a very Victorian style. Rich reds and lavenders bathe the shop, and every effort is made to make customers feel pampered as they attend to their most private proclivities. Their beautiful staffers have a superb working knowledge of the products that they sell, as many use and wear the items themselves.  While the business does cater to fetishists, the shop is much more than just a fetish shop. Upstairs, shoppers can indulge in a variety of sumptuous lingerie fashions, as well as some of the finest corsetry anywhere.But it's downstairs where things get… interesting. Here toys, PVC and latex abound, ready for the more adventurous London ladies looking for fun fetish fashion. If you tend to be a bit on the shy end, no matter. Femme Boudoir's wares can also be found on their website, ready for purchase. But then, you don't have the opportunity to try things on in advance, especially as Birgerson has taken extra steps to ensure that the changing stalls at her boutique are private and discrete. Some of our favorites in their online catalogue are the jewelry collars—just the idea of leading around a favorite slave bitch in one of these handsome items is very arousing indeed. Ummm, now all that's needed is one little detail… that favorite slave bitch, that is. The full-length rubber gowns, modeled by the beautiful Birgerson herself, also display a lot of style and class. And if rubber's not something you would necessarily associate with style and class, you should really take a look at some of Femme Boudoir's stock; you'll be pleasantly surprised. If the thought of all this fetish finery excites you as much as it excites us, you've definitely got to take a visit to the Femme Boudoir shop, 17b Riding House Street, London W1 W7DT, 0207-637-5794. We promise you, ladies, you'll not be disappointed.
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